A lot of people join the modelling industry thinking they can get by with a few good selfies and that night club toilet shot we keep banging on about, We see it Every. single. day. and not just once! We've already discussed in previous issues how important a PORTFOLIO is and i'm sure you don't need us to tell you that your portfolio is just like your CV. Keep improving and keep updating, It's what will bring you in the work!
Alongside portfolios we are seeing more and more clients requesting models with a good social media following.. To some of us Social media is life, we live on snapchat, instagram and flick through facebook every five minutes looking for something new or should i say... Five seconds.
Clients are looking for models with a Social Media following and nearly everyone is on it and it's really important to use this to your advantage as a business or a model as it's free! When we say a social media following we mean over 5,000 people, 10,000 people and more. Not in the hundreds.
Start with Facebook...
Set up a facebook page under "Your Name - Model" and in your bio list if you are with any talent managers // booking managers or agencies as this is respectful and most importantly your agency should be helping you filter out any strange people or things which aren't appropriate for you.
Once you have your page going ONLY post your professional images with FULL credits to the team.
Once you have done this invite your friends to your page by following the tabs on the right hand side of the page, You can also add admins .. If you are a young model and in this industry please add a trusted friend or family member to your page as an admin so they are able to keep an eye on everything you are receiving, although i am sure they do anyway.
Secondly.. Start an instagram page and add your images with full credits, Hashtags on instagram are VITAL for building up a following and support network, If your profile is public more and more people will be able to see your work when you # which you could think of it as a keyword for example we might # the following: #dreamstreetmodels #birminghammodels #modelsbirmingham and DO NOT leave a space in between words, a # works as a hyper-link and people can click on these tags and view similar things. Usually this will reach those directly interested as they must be searching for the # to find your work.
Next.. Start a twitter! We aren't too good with Twitter ourselves but you can make contact easy with important people like magazines, newspapers and those clients you are longing to work for! Build up a friendship over time and let them know you are about, (Without bombarding them with messages and scaring them off) respond to their tweets, let them know you're a fan and build a good rapport.
Cover Photos and Photos.. On all these sites you can have cover photos and profile photos remember FIRST IMPRESSIONS are everything. A client might not like the latest celebrity quote you have as your cover photo "I am on fleek" don't respond to DM's is hardly the most attractive profile, and yes we do see it! .. Think like a business, Would you hire yourself? Is that really the way you would like future employers to see you? .. Remain professional online, build a following and the work will come!
Websites... You might want to consider making a website, usually you can link all your social media together. There are lots of good ways to make a website online and you can usually find these through google even if you aren't too good with computers, Some websites have themes you can use and various other templates. You can purchase a Domain through someone like Godaddy.com or 1&1 so you could have www.mynamemodel.co.uk This is good if you are serious about modelling and want to manage yourself like you would a business.
Business Cards .. We ALWAYS tell our models to purchase some business cards.. You can get these from Vista Print, Banana Print or various other printers for under £20.00 When you attend castings, networking events or various places.. Having business cards looks so much more professional and might even land you that job!
Editorial, PR and more... Dream Street Models offer FREE regular editorial work for magazine publication and we do this to help models gain publications and their names out there. If you offered a suitable editorial shoot, take it1 You never know who will pick up that newspaper or magazine and you never know what will come from it! .. If your a beauty queen or have a story to tell, Share it with the magazines, newspapers and keep your appearance flowing publicly. We offer full support with Press releases and contacting various media outlets, Make sure your story is positive! Perhaps about work you have done in the community, your latest fashion show or shoot, Perhaps you've overcome bullying or trauma and want to inspire others to do the same. It's lovely to read about people who have started at the bottom and are on track to achieving their dreams.
Once you have these accounts set up, Get your friends and family to support your pages, When tagging yourself to put you forward for jobs, Tag your page! Work hard on building up a following.. The more followers you have, the better! Especially if they have a genuine interest in you or what you are doing. If you are working with a team on a collaborative basis ask them to like your page after the assignment, If the client allows you too.. You could even take behind the scenes photos, Facebook Live or Instagram Live videos and share with your followers! Make sure you credit all those who are involved as working together really makes a huge difference!
Making Contact! Now you're on track to having your social media started, When contacting clients, photographers, agencies or anyone else in the industry remember they are people too and busy ones at that! You hear these sayings "Everyone has the same 24 hours in the day" or "Nobody is busy it's a matter of priority" .. DONT think like this.. Don't hound your contact 24/7 and facebook call them at midnight, don't send multiple messages or ???? or even hello are you here! if you don't know the person that well and don't have that kind of relationship. It is rude and online etiquette still applies. Contact your contact in business hours 9-5 Monday to friday or if you contact out of hours DO NOT expect an instant reply! Just because something is over a computer, they are still a person too with their own lives and families. If you stay respectful online it really will make a huge difference and bring you more opportunities! If you contact out of hours, An email is the best form of contact and i am sure they will get back to you when they can! I once waited three months for a reply from a client and as soon as they were able to contact me back we got the meeting and we got the job! Be patient and polite.. Good things will follow.
Design Work.. If you are a signed Dream Street Model we will happily help you with any cover photo design work or social media support, Just ask! Free of charge throughout your management, We are here to help!
Dream Street Models have been established since 2010 by Chloe Avon with a strong desire to represent people of all shapes, sizes and backgrounds to high street retailers and independent boutiques. Back in 2010 it was unheard of for models to be signed to an agency that were under 5'8 or over a certain dress size however as consumers we are all different shapes and sizes, With the advance in technology more and more people want to see models who they can relate too and we believe as an agency this will help businesses sell more stock along with raise the bar on what people "think" models should look like... Yes we get the big runways in Paris, New York or anywhere in the world show samples and the smaller the sizes the less material used and the lower the cost but when it comes to things like catalogues, boutiques selling clothing online.. Why shouldn't a size 14 dress be worn on a size 14 model? Consumers WANT to see what they are buying not what it could look like a few pounds lighter. So Dream Street was born, full of energy and passion to see change. A lot of people get too hung up on the past twenty years or so and think that nothing will change. We hear people all the time who were ex-photographers, ex-makeup or ex-models telling us that the industry will be forever size 6 but times are changing, technology's changing and the way things work are also changing.
From the start we offered models the chance to build a portfolio, the chance of training and the chance to be represented online.. We found between 2010 and 2014 that we were often footing the bill for people's careers while they floated in and out undecided if modelling was for them. The modelling industry comes with a lot of rejection, a lot of long hours, cold days, cold nights and waiting around. You could spend hours waiting for makeup, waiting for photographers, waiting your turn for fitting, It all depends on how things go and often people will decide it isn't what the media made it out to be and it is infact hard work and they'll quit without saying anything about the hundreds of hours, pounds and photos that have been produced for them. So in December 2015 we made change. We had the option of putting together a "trusted" list for people to contact such as Photographers, Runway Choreographers, PR contacts and stylists but other than inundating third parties with people enquiring because they are thinking about modelling it would also cost a lot more.. For example a decent portfolio maybe £150.00, Makeup maybe £40 and an hour with a PR consultant maybe another £40.. So already the bill would be at £230 and that's before you are even ready to get started... We soon realised we need to condense this and minimise the headache of making all the arrangements.
We decided to minimise the headache of having to find a "Good" and "Reputable" photographer, We decided to help models with PR as well as photos, Help models represent themselves professionally and to the best standard.. We upped our game with the website and started to add more images, more information and an easier way of applying. We added an annual fee of £70.00 which covers any costs incurred for EIGHTEEN months and we started to work with a high calibre of creatives to bring together people who want to work hard and want to produce to the best of their ability. We offer regular opportunities for Publications with many of our models seeing themselves published in UK and International magazines within the first few months of joining us, Some of our larger runway shows have High Quality Celebrity International choreographers who teach our models basis runway training for FREE. We also have constant support, PR support and encourage models the best we can to go forward on top of the standard client work which comes in. We decided to make a cut to our commission levels to just 15% from 25% on paid work so the model receives 85% of what's coming in and most importantly we have filtered out the people who are just "Giving it ago" and replaced them with enthusiastic and truly stunning models, each with a different story to tell so our clients know that they really are getting the best.
Most importantly despite criticism we still represent people of all different shapes, sizes and backgrounds as although we are an agency we still stand for the reason why we started and that's a platform to promote "REAL" people to leading retailers and independent boutiques. So far we have had outstanding levels of feedback because customers can relate to our models and will help the brand long term grow.
As an agency we also have a corporate social responsibility to NOT promote diet pills or weight loss and we do reject clients of this nature no matter how big or successful the PR campaign maybe. We believe in ethical modelling, keeping models safe not only online but mentally and physically. We don't believe in telling models they should change to look like this or to look like that. We accept a model based on what we see and we would never expect them to change later down the line.
We can hand on heart tell everyone that we believe in every single model we represent and we believe that no matter how long it takes, they will make it to where they want to be.